AllWays Health Partners

Rebrand // Rename // Resdesign // Brand Campaign

AllWays Health Partners, a brand dedicated to challenging the status quo in health care was born. It’s promise to members: “You in every way.”

You can’t challenge the status quo in health care if you look and sound like everyone else. I helped develop this campaign that positioned health care in an entirely new way and invited people to ‘Get Unused to it’ when it came to the negative things they associated with healthcare as usual.

I developed a new logo and helped create the tagline/positioning ‘You in Every Way’

Created muiltiple style guides and usage manuals 

Worked closely with internal teams to roll out the new brand across Allways Health Partners as well as it’s parent brand Mass General Brigham






Allways Billboards & Transit Station Domination







Social Posts




Experiential Event 

Most people wait until the day before to buy a Valentine's Day to get a card for their loved ones and that can be pretty stressful. Everyone knows that stress is not good for your heart. So Allways Health Partners stepped into help with free Valentine's Day cards for last-minute shoppers.Pop-up shops that appeared around Boston for one day only February 13th gave away the custom-made heart themed cards each with a special heart health tip.
440,000
people reached in the Boston market

4,600
Social engagemets

60,000
cards went out for people to share with