Downeast Unfiltered Craft Cider

Rebrand // Redesign – logo & packaging // Identity System // Brand Campaign
Oversaw the rebrand of Downeast Cider from a small local cider company to a large national player. This required a complete redesign of all packaging and the creation of a flexible design system able to accommodate an endless array of new flavors while still staying consistent and true to the overall brand








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The Golden Ticket Can

Downeast cider some of you may have noticed that our cans are looking a little bit different lately. there's a lot to the "why", but it basically boils down to us not slowing down our production to wait  for our can vendor to getit right. So sometimes we end up with cans that are completely flipped turned upside down. Normally we'd just toss them, but today we're inspired by one of the great business minds of our lifetime, willy wonka. We're gonna golden ticket this can. If you see it out in the wild, let us know. You and a guest will get a vip tour of the cider house. Happy hunting.




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Transit // POP Posters






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