Lending Tree
I ran the LendingTree business at Mullen for many years. Our TV campaigns were so successful in elevating the brand that many consumers stopped thinking of them as an online lender, but instead put them in the same highly trusted category as Bank of America.In 2008 the global financial markets collapsed. We responded with this campaign called "You to the Rescue." Featuring the vocal talents of Adam West, we encouraged consumers to take heart and stand up to the uncertainty of an evil economy. He almost made you believe you could do it.