Saucony Everun

Identity Design System / Launch Campaign for New Foam technology

Helped design and launch an identity system for Saucony’s new foam technology ‘Everun.’ This system was incorporated throughout every step of the sales cycle, from sell-in materials such as sales kits and in-store promotions, to external promotional and social campaigns.

Print and POP





In-Store Interactive Video // :15 Pre Roll 

The interactive videos would react to sound like and equalizer. The video displays would pickup the beat from music or the sound of someone’s voice. The louder the sounds the bigger the balls and the more they would bounce around. After a set time it would introduce the the new Ride 10 with Everun and start over.




Social