Match.com
A reposition of match.com where we told stories of the possibility of what the not so distant future holds
These stories captured the start and the possibilities of what could be. match.com ... and so it begins
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COPY: 16 hours from now Paul will park by this meter for his date with Jennifer. It will go so well Paul will return to this meter several times before he runs out of change and gets a ticket. On their second date, Jennifer will present him with a roll of quarters.
Copy: 11 days from now
Nick and Aly will be walking through this park on their first date, and find these swings. Aly will say how, in a clichéd romantic comedy the couple always ends up on the swings, laughing. Nick will agree that’s lame. Thirty seconds later, they will be laughing and swinging.
Copy: 48 hours from now
Steve will sit here on his date with Sally. While reaching for the sugar Steve will accidentally knock over his coffee cup. Sally will laugh about it in a way that will make Steve want to spill more coffee. Plans will be made for a second date.