https://jimamadeo.com Amadeo Sun, 12 Feb 2023 21:17:06 +0000 https://jimamadeo.com en https://jimamadeo.com/Homepage Fri, 06 Jan 2023 22:39:52 +0000 Amadeo https://jimamadeo.com/Homepage As a Creative Director and strategic leader I oversee the transformation/creation of brands at every stage - from positioning, through internal sell in and style guide development, to external creative execution.&nbsp; https://jimamadeo.com/Work-Navigation Fri, 06 Jan 2023 22:26:53 +0000 Amadeo https://jimamadeo.com/Work-Navigation ︎Work Next Page&nbsp;︎ https://jimamadeo.com/Allways-Health-Partners Tue, 13 Dec 2022 18:27:12 +0000 Amadeo https://jimamadeo.com/Allways-Health-Partners AllWays Health PartnersRebrand // Rename // Resdesign // Brand Campaign AllWays Health Partners, a brand dedicated to challenging the status quo in health care was born. It’s promise to members: “You in every way.” You can’t challenge the status quo in health care if you look and sound like everyone else. I helped develop this campaign that positioned health care in an entirely new way and invited people to ‘Get Unused to it’ when it came to the negative things they associated with healthcare as usual. I developed a new logo and helped create the tagline/positioning ‘You in Every Way’ Created muiltiple style guides and usage manuals&nbsp; Worked closely with internal teams to roll out the new brand across Allways Health Partners as well as it’s parent brand Mass General Brigham Allways Billboards &amp; Transit Station Domination <img width="550" height="308" width_o="550" height_o="308" data-src="https://freight.cargo.site/t/original/i/94e1810b8887912eaa82879f003e67db9afaa52b140136906750719be9abbe1b/My-Movie-7-mp4.gif" data-mid="165197124" border="0" src="https://freight.cargo.site/w/550/i/94e1810b8887912eaa82879f003e67db9afaa52b140136906750719be9abbe1b/My-Movie-7-mp4.gif" /> <img width="2167" height="963" width_o="2167" height_o="963" data-src="https://freight.cargo.site/t/original/i/4d06ad79b41aa5c2502e817b6399ddc37b3a0cf9d0612ed25f36e98d308a64fc/allways-Billboard.jpg" data-mid="164719958" border="0" src="https://freight.cargo.site/w/1000/i/4d06ad79b41aa5c2502e817b6399ddc37b3a0cf9d0612ed25f36e98d308a64fc/allways-Billboard.jpg" /> <img width="1608" height="2756" width_o="1608" height_o="2756" data-src="https://freight.cargo.site/t/original/i/7c41d9cc60cd2772f334d059e4ad199420ed18d4aca73234df493e448aafbb63/Allways-t-stop--copy.jpg" data-mid="164822873" border="0" src="https://freight.cargo.site/w/1000/i/7c41d9cc60cd2772f334d059e4ad199420ed18d4aca73234df493e448aafbb63/Allways-t-stop--copy.jpg" /> <img width="2211" height="3186" width_o="2211" height_o="3186" data-src="https://freight.cargo.site/t/original/i/3a9bc3073825ccc3622c18df9dddfd446aeca6af5bcdc5ba551b6945534b61ef/allways-transit.jpg" data-mid="166011235" border="0" src="https://freight.cargo.site/w/1000/i/3a9bc3073825ccc3622c18df9dddfd446aeca6af5bcdc5ba551b6945534b61ef/allways-transit.jpg" /> <img width="2211" height="3186" width_o="2211" height_o="3186" data-src="https://freight.cargo.site/t/original/i/f326460cc3dedd0269d0eca9e93cc653c8a22f179a096f43e2150b87580ef267/allways-transit2.jpg" data-mid="166011236" border="0" src="https://freight.cargo.site/w/1000/i/f326460cc3dedd0269d0eca9e93cc653c8a22f179a096f43e2150b87580ef267/allways-transit2.jpg" /> <img width="2211" height="3186" width_o="2211" height_o="3186" data-src="https://freight.cargo.site/t/original/i/e855b5f600cf7ee0fef60e5723ecf1763fb703b9c1a03f08bea24e7a0850c0a1/allways-transit3.jpg" data-mid="166011238" border="0" src="https://freight.cargo.site/w/1000/i/e855b5f600cf7ee0fef60e5723ecf1763fb703b9c1a03f08bea24e7a0850c0a1/allways-transit3.jpg" /> <img width="2211" height="3186" width_o="2211" height_o="3186" data-src="https://freight.cargo.site/t/original/i/2cfe5d3bb459c88181cb6607592841d488856b99eef73a5373eaeca9979c0660/allways-transit4.jpg" data-mid="166011240" border="0" src="https://freight.cargo.site/w/1000/i/2cfe5d3bb459c88181cb6607592841d488856b99eef73a5373eaeca9979c0660/allways-transit4.jpg" /> Social Posts <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/8f82ca3b30bbcda69702b909312af7c23ed772ec9aa72806cde7efabb778f49e/Social_VirtualCare_10_hq.gif" data-mid="164657758" border="0" src="https://freight.cargo.site/w/650/i/8f82ca3b30bbcda69702b909312af7c23ed772ec9aa72806cde7efabb778f49e/Social_VirtualCare_10_hq.gif" /> <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/4123e24f7c21e5eb81722993f320fb819faccdeedfc39c434e752321a098dd4e/Social_Barriers_10_01_HQ.gif" data-mid="164657760" border="0" src="https://freight.cargo.site/w/650/i/4123e24f7c21e5eb81722993f320fb819faccdeedfc39c434e752321a098dd4e/Social_Barriers_10_01_HQ.gif" /> <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/1e50b800f335c81f0262b8899cebabb2f1c7cd06628f9f1bd02412c595983fd1/Social_Uncovered_10_hq.gif" data-mid="164657761" border="0" src="https://freight.cargo.site/w/650/i/1e50b800f335c81f0262b8899cebabb2f1c7cd06628f9f1bd02412c595983fd1/Social_Uncovered_10_hq.gif" /> <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/730674f2eeeec53b0eceac1d2b0456ffad43443166b9d6298e66878939580558/Social_Pediatric_10_020520.gif" data-mid="164657762" border="0" src="https://freight.cargo.site/w/650/i/730674f2eeeec53b0eceac1d2b0456ffad43443166b9d6298e66878939580558/Social_Pediatric_10_020520.gif" /> <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/db0a08d677faaa16c12212818b154d3af17606d7614b37dfafed993c091e5585/Social_LiteSwitch_10_hq.gif" data-mid="164657763" border="0" src="https://freight.cargo.site/w/650/i/db0a08d677faaa16c12212818b154d3af17606d7614b37dfafed993c091e5585/Social_LiteSwitch_10_hq.gif" /> <img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/10df79da3f7583f63673e6ce0b935efe8db1536e9be9b5c2ffc54ce2a89747ac/Social_Coffee_Performance-Guarantee_10_hq.gif" data-mid="164657764" border="0" src="https://freight.cargo.site/w/650/i/10df79da3f7583f63673e6ce0b935efe8db1536e9be9b5c2ffc54ce2a89747ac/Social_Coffee_Performance-Guarantee_10_hq.gif" /> Experiential Event&nbsp; Most people wait until the day before to buy a Valentine's Day to get a card for their loved ones and that can be pretty stressful. Everyone knows that stress is not good for your heart. So Allways Health Partners stepped into help with free Valentine's Day cards for last-minute shoppers.Pop-up shops that appeared around Boston for one day only February 13th gave away the custom-made heart themed cards each with a special heart health tip. 440,000 people reached in the Boston market 4,600 Social engagemets 60,000 cards went out for people to share with <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/bd4c86d7ee5ca961eb10924c8be4bfef8ca44fb022619dfed87b41d2c4ab0523/image003.jpg" data-mid="165851132" border="0" src="https://freight.cargo.site/w/1000/i/bd4c86d7ee5ca961eb10924c8be4bfef8ca44fb022619dfed87b41d2c4ab0523/image003.jpg" /> <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/8272016933c3b6523f7df405e87a000daede35dd6ec8b774d53978f2b2c51bf1/image001.jpg" data-mid="165851091" border="0" src="https://freight.cargo.site/w/1000/i/8272016933c3b6523f7df405e87a000daede35dd6ec8b774d53978f2b2c51bf1/image001.jpg" /> <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/67a9339c6c279659913d1a67b47f97b5c11c054d9b73bf0e197a0b9b8bc89ef7/image002.jpg" data-mid="165851092" border="0" src="https://freight.cargo.site/w/1000/i/67a9339c6c279659913d1a67b47f97b5c11c054d9b73bf0e197a0b9b8bc89ef7/image002.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/5e322d1eb0b2dc42d2e44930151f659c182d060d5ac07381eb2184dc17ab3639/ALLW-VD-Truck.jpg" data-mid="164658053" border="0" src="https://freight.cargo.site/w/1000/i/5e322d1eb0b2dc42d2e44930151f659c182d060d5ac07381eb2184dc17ab3639/ALLW-VD-Truck.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/03e3b1997b830a7efa6177f6fa2f013a448b87788047381e9dfaf3e83520bcd2/BN_AllwaysBoston-2170-2.jpg" data-mid="164658054" border="0" src="https://freight.cargo.site/w/1000/i/03e3b1997b830a7efa6177f6fa2f013a448b87788047381e9dfaf3e83520bcd2/BN_AllwaysBoston-2170-2.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/6e9fb3adaace653eef8549f54ec97e3310d0ff78066e20bbf26cb22773b9ae36/PR_Video_Grab_2.jpg" data-mid="164658056" border="0" src="https://freight.cargo.site/w/1000/i/6e9fb3adaace653eef8549f54ec97e3310d0ff78066e20bbf26cb22773b9ae36/PR_Video_Grab_2.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/755241aaa5580af672271db0987c5a1b8a362682843daf9084aeffbd9ccad9e1/PR_Video_Grab_4.jpg" data-mid="164658057" border="0" src="https://freight.cargo.site/w/1000/i/755241aaa5580af672271db0987c5a1b8a362682843daf9084aeffbd9ccad9e1/PR_Video_Grab_4.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1d1a9addc756d508b2a6e53107748602bb835d7079a2bdc47a02f2ccee123d8b/PR_Video_Grab_5.jpg" data-mid="164658058" border="0" src="https://freight.cargo.site/w/1000/i/1d1a9addc756d508b2a6e53107748602bb835d7079a2bdc47a02f2ccee123d8b/PR_Video_Grab_5.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/236e76cd0c29b3c7299351da2c6704ef7ce95a460f2956c658d832f06bcc2265/PR_Video_Grab_7.jpg" data-mid="164658059" border="0" src="https://freight.cargo.site/w/1000/i/236e76cd0c29b3c7299351da2c6704ef7ce95a460f2956c658d832f06bcc2265/PR_Video_Grab_7.jpg" /> https://jimamadeo.com/Work-Navigation-1 Fri, 06 Jan 2023 22:12:42 +0000 Amadeo https://jimamadeo.com/Work-Navigation-1 ︎&nbsp;Index Next Page&nbsp;︎ https://jimamadeo.com/Kodiak-Work-Boots Tue, 10 Jan 2023 04:41:28 +0000 Amadeo https://jimamadeo.com/Kodiak-Work-Boots Kodiak Work Boots Launch Campaign // Social Campaign Developed a new brand look and feel to help Canadian based Kodiak Boots kick down the door to the US Market. Wild Posting <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e1567d4854056aa77a9ce605f169f99eae38efbbf59526a87e6d37541f3b4c4a/Kodiak-10-hours.jpg" data-mid="164171907" border="0" src="https://freight.cargo.site/w/1000/i/e1567d4854056aa77a9ce605f169f99eae38efbbf59526a87e6d37541f3b4c4a/Kodiak-10-hours.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6a1f126dc61f9c301d4c3208da4c0399021ea5ee8a4980ae237fa72c20538691/Kodiak-72-and-sunny-.jpg" data-mid="164171908" border="0" src="https://freight.cargo.site/w/1000/i/6a1f126dc61f9c301d4c3208da4c0399021ea5ee8a4980ae237fa72c20538691/Kodiak-72-and-sunny-.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c8e3b2444b34eb74e967894184e41641c445ad3e0593bd403a0105d3291a5673/Kodiak-same-number-of-toes.jpg" data-mid="164171909" border="0" src="https://freight.cargo.site/w/1000/i/c8e3b2444b34eb74e967894184e41641c445ad3e0593bd403a0105d3291a5673/Kodiak-same-number-of-toes.jpg" /> <img width="2370" height="1514" width_o="2370" height_o="1514" data-src="https://freight.cargo.site/t/original/i/eaec01248398f0be76f926d126af74738fea72cbd59f8286717ff9547635f7cc/ConstructionMockup-1.jpg" data-mid="164530849" border="0" src="https://freight.cargo.site/w/1000/i/eaec01248398f0be76f926d126af74738fea72cbd59f8286717ff9547635f7cc/ConstructionMockup-1.jpg" />Kodiak Boots “Looking for work” Social CampaignKodiak work boots are boots that want to work. So we launched a social campaign to get them hired. We placed a single Kodiak boot at local construction sites around the country with a hand drawn signs that read "Looking for Work." The back of the sign had instructions for a chance to win a free pair of Kodiak work boots. BACK COPY: Put a pair of our boots to work Post a picture of yourself and tag us at #kodiakworks for a chance to win a free pair of Kodiak work boots that work as hard as you do. <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/11c254fddc23daa5097ae3df6b2888ad84dba5f4f4389247d734106eb350dc18/Kodiak_Hatch_Social2.jpg" data-mid="164171897" border="0" src="https://freight.cargo.site/w/1000/i/11c254fddc23daa5097ae3df6b2888ad84dba5f4f4389247d734106eb350dc18/Kodiak_Hatch_Social2.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fe83d400e281d75ce0342803d00f4a27e2b6c5297d0545f2dad599dfc8ebb2c6/Kodiak_Hatch_Social3.jpg" data-mid="164171898" border="0" src="https://freight.cargo.site/w/1000/i/fe83d400e281d75ce0342803d00f4a27e2b6c5297d0545f2dad599dfc8ebb2c6/Kodiak_Hatch_Social3.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/852816f375ce9702195930d2be2300710a3a0804d4134dcd35746f58ae3c1aad/Kodiak_Hatch_Social4.jpg" data-mid="164171899" border="0" src="https://freight.cargo.site/w/1000/i/852816f375ce9702195930d2be2300710a3a0804d4134dcd35746f58ae3c1aad/Kodiak_Hatch_Social4.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fdfd3c3f2381954c29694ab0c6ec836bb198937de596b553c5641cf9a27d619c/Kodiak_Hatch_Social6.jpg" data-mid="164171901" border="0" src="https://freight.cargo.site/w/1000/i/fdfd3c3f2381954c29694ab0c6ec836bb198937de596b553c5641cf9a27d619c/Kodiak_Hatch_Social6.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a5a970d91550e5a193d21f294880a661fb0e9efc13ee0e2f5d4bddafc52c8a62/Kodiak_Hatch_Social5.jpg" data-mid="164171900" border="0" src="https://freight.cargo.site/w/1000/i/a5a970d91550e5a193d21f294880a661fb0e9efc13ee0e2f5d4bddafc52c8a62/Kodiak_Hatch_Social5.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/97cf9916c5aa0d81b89c83b5903433d2c0f171f324ae23c35c4fc7f89d595244/Kodiak_Hatch_Social8.jpg" data-mid="164171902" border="0" src="https://freight.cargo.site/w/1000/i/97cf9916c5aa0d81b89c83b5903433d2c0f171f324ae23c35c4fc7f89d595244/Kodiak_Hatch_Social8.jpg" /> <img width="1500" height="871" width_o="1500" height_o="871" data-src="https://freight.cargo.site/t/original/i/006ecad1b92f569a816026b5d54ac08ef64eb491215e3fb60706e223e8760092/2.jpg" data-mid="164285161" border="0" src="https://freight.cargo.site/w/1000/i/006ecad1b92f569a816026b5d54ac08ef64eb491215e3fb60706e223e8760092/2.jpg" /> <img width="1500" height="871" width_o="1500" height_o="871" data-src="https://freight.cargo.site/t/original/i/748eaa960401184dc5db418aee32e3c8c8b3e77d5a16c93be33cebde53498458/1.jpg" data-mid="164285228" border="0" src="https://freight.cargo.site/w/1000/i/748eaa960401184dc5db418aee32e3c8c8b3e77d5a16c93be33cebde53498458/1.jpg" /> <img width="1500" height="871" width_o="1500" height_o="871" data-src="https://freight.cargo.site/t/original/i/25565f50181ea7adbce64beb8d677f3687ca72c80d8ca2f60abcc17b24a1d584/3.jpg" data-mid="164285239" border="0" src="https://freight.cargo.site/w/1000/i/25565f50181ea7adbce64beb8d677f3687ca72c80d8ca2f60abcc17b24a1d584/3.jpg" /> https://jimamadeo.com/Downeast-Unfiltered-Craft-Cider Mon, 09 Jan 2023 16:54:24 +0000 Amadeo https://jimamadeo.com/Downeast-Unfiltered-Craft-Cider <img width="1536" height="1920" width_o="1536" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e12eb2055ae51dc364ae06d0135622e789e31d9d0c69105515cfdb20033b3b37/can.gif" data-mid="164130576" border="0" src="https://freight.cargo.site/w/1000/i/e12eb2055ae51dc364ae06d0135622e789e31d9d0c69105515cfdb20033b3b37/can.gif" /> Downeast Unfiltered Craft Cider Rebrand // Redesign – logo &amp; packaging // Identity System // Brand Campaign Oversaw the rebrand of Downeast Cider from a small local cider company to a large national player. This required a complete redesign of all packaging and the creation of a flexible design system able to accommodate an endless array of new flavors while still staying consistent and true to the overall brand <img width="3654" height="2325" width_o="3654" height_o="2325" data-src="https://freight.cargo.site/t/original/i/65809d88bd0078a241c6d4c2cf6031286d465327deb67d5e6d52baefed46f9ab/Downeast_Final_Cans_FrontBackSide_mockups2.jpg" data-mid="167259156" border="0" src="https://freight.cargo.site/w/1000/i/65809d88bd0078a241c6d4c2cf6031286d465327deb67d5e6d52baefed46f9ab/Downeast_Final_Cans_FrontBackSide_mockups2.jpg" /> <img width="3654" height="2325" width_o="3654" height_o="2325" data-src="https://freight.cargo.site/t/original/i/89124c7b3ea7569cd939bd443de80a8f6556dde13013f8923633955b566a982e/Downeast_Final_Cans_FrontBackSide_mockups.jpg" data-mid="167259157" border="0" 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data-src="https://freight.cargo.site/t/original/i/1b42d7cdf637af52f146e67e3b8ca84e27aa88586390a5292114d6a10644bad0/18-DOWN-1000_StyleGuide6.jpg" data-mid="167500936" border="0" src="https://freight.cargo.site/w/1000/i/1b42d7cdf637af52f146e67e3b8ca84e27aa88586390a5292114d6a10644bad0/18-DOWN-1000_StyleGuide6.jpg" /> Social Posts <img width="3720" height="2444" width_o="3720" height_o="2444" data-src="https://freight.cargo.site/t/original/i/fd8b08b920a8a1aeaa29eda44d543f4e37d04a4098b785b4457adaaccfb5fdf0/Screen-Shot-2023-01-10-at-1.36.07-PM.png" data-mid="164256955" border="0" src="https://freight.cargo.site/w/1000/i/fd8b08b920a8a1aeaa29eda44d543f4e37d04a4098b785b4457adaaccfb5fdf0/Screen-Shot-2023-01-10-at-1.36.07-PM.png" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/1674b254c08fb1d01d06b286dcfd7c20ca35ba64ad62438ecbbdb924c118be99/DE-social6.jpg" data-mid="164716572" border="0" 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data-src="https://freight.cargo.site/t/original/i/9ec91f47eb3f1328145f68a00200c94105332b0b6ea3395dcb95bc4fee4f27b1/DE-social3.jpg" data-mid="164717262" border="0" src="https://freight.cargo.site/w/1000/i/9ec91f47eb3f1328145f68a00200c94105332b0b6ea3395dcb95bc4fee4f27b1/DE-social3.jpg" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/a6b715582edf57ef0fc1fca172fe20c7a4199a653b31e81d2616edbe5e6af442/DE-social2.jpg" data-mid="164716576" border="0" src="https://freight.cargo.site/w/1000/i/a6b715582edf57ef0fc1fca172fe20c7a4199a653b31e81d2616edbe5e6af442/DE-social2.jpg" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/47f8a73bfb2dc55598da7fc64b0b910c82423043b5e8d9ff12103547acbcc9b3/DE-social5.jpg" data-mid="164716573" border="0" src="https://freight.cargo.site/w/1000/i/47f8a73bfb2dc55598da7fc64b0b910c82423043b5e8d9ff12103547acbcc9b3/DE-social5.jpg" /> The Golden Ticket Can Downeast cider some of you may have noticed that our cans are looking a little bit different lately. there's a lot to the "why", but it basically boils down to us not slowing down our production to wait&nbsp; for our can vendor to getit right. So sometimes we end up with cans that are completely flipped turned upside down. Normally we'd just toss them, but today we're inspired by one of the great business minds of our lifetime, willy wonka. We're gonna golden ticket this can. If you see it out in the wild, let us know. You and a guest will get a vip tour of the cider house. Happy hunting. <img width="1220" height="838" width_o="1220" height_o="838" data-src="https://freight.cargo.site/t/original/i/00dfe50f217cc9a9e459e89e9e9ca29d0875d5e1e5538df726d354959dc21a1e/Upside_Down_Downeast-canpng.png" data-mid="164257914" border="0" src="https://freight.cargo.site/w/1000/i/00dfe50f217cc9a9e459e89e9e9ca29d0875d5e1e5538df726d354959dc21a1e/Upside_Down_Downeast-canpng.png" /> Tap Handles <img width="889" height="889" width_o="889" height_o="889" data-src="https://freight.cargo.site/t/original/i/fbf247ce729ba85338e9587a11c6dbe5d2473f98b17fc4d078e3cde62180fcf6/47583007_2205327619786925_6595749772443265703_n.jpg" data-mid="164123938" border="0" src="https://freight.cargo.site/w/889/i/fbf247ce729ba85338e9587a11c6dbe5d2473f98b17fc4d078e3cde62180fcf6/47583007_2205327619786925_6595749772443265703_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/402bcb76e3358398a10bd24cf6355a764eb777f1e3aca4b0e802b1bfa94d4bcc/84342925_2855098611203018_6499067795773979944_n.jpg" data-mid="164425530" border="0" src="https://freight.cargo.site/w/1000/i/402bcb76e3358398a10bd24cf6355a764eb777f1e3aca4b0e802b1bfa94d4bcc/84342925_2855098611203018_6499067795773979944_n.jpg" /> https://jimamadeo.com/Crayon-Competitive-Intelligence Thu, 26 Jan 2023 17:32:38 +0000 Amadeo https://jimamadeo.com/Crayon-Competitive-Intelligence CrayonRedesign – logo // Identity SystemCrayon is the #1 competitive intelligence platform that helps you track your competitors and deliver enablement to your revenue team in real-time. <img width="1010" height="568" width_o="1010" height_o="568" data-src="https://freight.cargo.site/t/original/i/5cfe621470a2f3809a7f917bb02a8d33f7b50b0dfac5e8ac92336c57d9244bdc/My-Movie-8.gif" data-mid="166234706" border="0" 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data-src="https://freight.cargo.site/t/original/i/75ce9e42fe8d248edfbffc73aa648ea9eb70b4e9a0c25c11edcd5152ed834115/CRAYON_StyleGuide_Page_07.jpg" data-mid="166239674" border="0" src="https://freight.cargo.site/w/1000/i/75ce9e42fe8d248edfbffc73aa648ea9eb70b4e9a0c25c11edcd5152ed834115/CRAYON_StyleGuide_Page_07.jpg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/63fa19254dcc5117c796d25826caeb6b11d59635414f3badaf4ee09c9a734913/CRAYON_StyleGuide_Page_09.jpg" data-mid="166239681" border="0" src="https://freight.cargo.site/w/1000/i/63fa19254dcc5117c796d25826caeb6b11d59635414f3badaf4ee09c9a734913/CRAYON_StyleGuide_Page_09.jpg" /> https://jimamadeo.com/Devo-Security-Analytics Sun, 12 Feb 2023 21:17:06 +0000 Amadeo https://jimamadeo.com/Devo-Security-Analytics <img width="1283" height="593" width_o="1283" height_o="593" data-src="https://freight.cargo.site/t/original/i/a694669ff3288581dd7d7497396592b998ef1b564fc72c4959002fd38a40a74a/DEVO_EndTag_NoMusic_-new.gif" data-mid="168445743" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/a694669ff3288581dd7d7497396592b998ef1b564fc72c4959002fd38a40a74a/DEVO_EndTag_NoMusic_-new.gif" /> Devo security analytics Reposition //Resdesign //&nbsp;Brand Campaign A differentiated brand campaign for a cloud-native data analytics company to compete against more established players in the security space. The new brand position “More data. More clarity. More confidence.” reflects both the rational and emotional differentiators that they bring to their customers. Pre-Roll OLA Banners <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/6b4ad6a52c9248d08ad9ddf306100ec8d1af84ad5350151f3a7487668dc136a6/Devo_TargetThreats_Animated_Banner_970x250_3x.gif" data-mid="168436527" border="0" data-scale="100" src="https://freight.cargo.site/w/970/i/6b4ad6a52c9248d08ad9ddf306100ec8d1af84ad5350151f3a7487668dc136a6/Devo_TargetThreats_Animated_Banner_970x250_3x.gif" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/2dbcc584c58d72a358404a64390abcd1c133b89650e9722e8b57830be1f4eab5/Devo_CloudSharks_Animated_Banner_300x600_3x.gif" data-mid="168436580" border="0" src="https://freight.cargo.site/w/300/i/2dbcc584c58d72a358404a64390abcd1c133b89650e9722e8b57830be1f4eab5/Devo_CloudSharks_Animated_Banner_300x600_3x.gif" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/429683d07fcd6f4aa1bc9aa3cb321a27eafef4de385b18544eb7284ece32201c/Devo_DataVaccum_Animated_Banner_300x600_3x.gif" data-mid="168436558" border="0" src="https://freight.cargo.site/w/300/i/429683d07fcd6f4aa1bc9aa3cb321a27eafef4de385b18544eb7284ece32201c/Devo_DataVaccum_Animated_Banner_300x600_3x.gif" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/5074674fdb32159dcb0695b08068ba1f4f0232e3ea8e3de191b5f248179fe19d/Devo_ProductiveAnalysts_Animated_Banner_300x600_3x.gif" data-mid="168436545" border="0" src="https://freight.cargo.site/w/300/i/5074674fdb32159dcb0695b08068ba1f4f0232e3ea8e3de191b5f248179fe19d/Devo_ProductiveAnalysts_Animated_Banner_300x600_3x.gif" /> <img width="970" height="250" width_o="970" height_o="250" data-src="https://freight.cargo.site/t/original/i/904205206b54593ca3a972d44001579f5605bc37710f0030de41a6046d12501d/Devo_AllyVsVendor_Animated_Banner_970x250_3x.gif" data-mid="168436524" border="0" src="https://freight.cargo.site/w/970/i/904205206b54593ca3a972d44001579f5605bc37710f0030de41a6046d12501d/Devo_AllyVsVendor_Animated_Banner_970x250_3x.gif" /> https://jimamadeo.com/The-Bread-Art-Project Sun, 11 Mar 2018 23:48:54 +0000 Amadeo https://jimamadeo.com/The-Bread-Art-Project The Bread Art Project The Bread Art Project is an integrade campaign that allows consumers to create art and help fight hunger. For years, diets had made bread the enemy. The Grain Foods Foundation was looking to restore some balance by reminding people of the many health benefits bread provides. And at the same time, reinforce some positive feelings about this much-maligned staple. So we created The Bread Art Project. A virtual art museum that allowed people to ‘toast’ their own works of art onto sliced bread canvases. For each art piece created the Grain Food Foundation would donate $1 to Feeding America, a national organization that provides food for millions of needy Americans. The campaign created a memorable viral experience in which consumers could view and create original art, share it, and, oh yes, learn a little about nutrition in the process. Best of all, we used the content created in the museum as our ads to promote the program. Thus, in one idea, we raised money, educated consumers, created a community, and made some pretty awesome art. How good is that? Setup Setup:60 TV “The Early Birds” Site Interface: The museum entrance <img width="2228" height="1341" width_o="2228" height_o="1341" data-src="https://freight.cargo.site/t/original/i/e776ae1db05ae241f27d08e2db6a727f51e86cfac1f34620a6fe418e00d5fd9c/museum-loby.jpg" data-mid="166701598" border="0" src="https://freight.cargo.site/w/1000/i/e776ae1db05ae241f27d08e2db6a727f51e86cfac1f34620a6fe418e00d5fd9c/museum-loby.jpg" /> The workshop <img width="2228" height="1341" width_o="2228" height_o="1341" data-src="https://freight.cargo.site/t/original/i/3754fe47b433357148243297727fa8809da2663ca51de4457bbf842308b8ee38/museum-workshop.jpg" data-mid="166706583" border="0" src="https://freight.cargo.site/w/1000/i/3754fe47b433357148243297727fa8809da2663ca51de4457bbf842308b8ee38/museum-workshop.jpg" /> The art gallery <img width="2228" height="1341" width_o="2228" height_o="1341" data-src="https://freight.cargo.site/t/original/i/6eb11b3cc78bbdbd14ebf596dc1b05fff770c8e2288a9664f3a2e254357990a4/museum-exhibit.jpg" data-mid="166706903" border="0" src="https://freight.cargo.site/w/1000/i/6eb11b3cc78bbdbd14ebf596dc1b05fff770c8e2288a9664f3a2e254357990a4/museum-exhibit.jpg" /><img width="2228" height="1341" width_o="2228" height_o="1341" data-src="https://freight.cargo.site/t/original/i/42524e5a912ad569f59c5167f52d591170fcd1408b5390f2ef71a904891c229d/museum-exhibit-colse-up.jpg" data-mid="166706904" border="0" src="https://freight.cargo.site/w/1000/i/42524e5a912ad569f59c5167f52d591170fcd1408b5390f2ef71a904891c229d/museum-exhibit-colse-up.jpg" /> The animation gallery <img width="1200" height="722" width_o="1200" height_o="722" data-src="https://freight.cargo.site/t/original/i/d1ba376591305dd9c260ddfa32cd1e1339117b44a1ac85c52b37023159a4a14d/museum-animation-exhibit.gif" data-mid="170885159" border="0" src="https://freight.cargo.site/w/1000/i/d1ba376591305dd9c260ddfa32cd1e1339117b44a1ac85c52b37023159a4a14d/museum-animation-exhibit.gif" /> User generated ads: people would create animation art and we would use them OLA. <img width="1100" height="661" width_o="1100" height_o="661" data-src="https://freight.cargo.site/t/original/i/e9506f268ab8e13fd740984c91347f5659c8ede5584d24504ac946f59d5f1d68/bread_300x250_video-2.gif" data-mid="170883367" border="0" src="https://freight.cargo.site/w/1000/i/e9506f268ab8e13fd740984c91347f5659c8ede5584d24504ac946f59d5f1d68/bread_300x250_video-2.gif" /> The library <img width="2228" height="1341" width_o="2228" height_o="1341" data-src="https://freight.cargo.site/t/original/i/ef9998af43012f4a1ce425f4dc48f56110605b9b435a2521c939583ccd30bfb9/museum-library.jpg" data-mid="166701599" border="0" src="https://freight.cargo.site/w/1000/i/ef9998af43012f4a1ce425f4dc48f56110605b9b435a2521c939583ccd30bfb9/museum-library.jpg" /> Print ads <img width="5100" height="3024" width_o="5100" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c3f883adf8d48e5e4a5702f666abfbf8ed29af2847f817bc5e4470fbda4cf5a4/BREAD-PRINT-11x17-V32.jpg" data-mid="166706737" border="0" src="https://freight.cargo.site/w/1000/i/c3f883adf8d48e5e4a5702f666abfbf8ed29af2847f817bc5e4470fbda4cf5a4/BREAD-PRINT-11x17-V32.jpg" /> <img width="5100" height="3024" width_o="5100" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8a2439476a520531266d657233dbaed8440a52ec15b17dbffb0b980a75d8a30a/BREAD-PRINT-11x17-V3.jpg" data-mid="166706743" border="0" src="https://freight.cargo.site/w/1000/i/8a2439476a520531266d657233dbaed8440a52ec15b17dbffb0b980a75d8a30a/BREAD-PRINT-11x17-V3.jpg" /> <img width="5100" height="3024" width_o="5100" height_o="3024" data-src="https://freight.cargo.site/t/original/i/a9ab9bf1034a012c11d3c9c759547575956abbf52cb888be3ce0d2706e25853a/BREAD-PRINT-11x17-V34.jpg" data-mid="166706735" border="0" src="https://freight.cargo.site/w/1000/i/a9ab9bf1034a012c11d3c9c759547575956abbf52cb888be3ce0d2706e25853a/BREAD-PRINT-11x17-V34.jpg" /> Transit: We turned an entire station into an art gallery and displayed user generated art <img width="3771" height="6000" width_o="3771" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b00dbb8ed7d0d848b7ac5d960b9b2a4cfaf02fbef9e7c51e52d991cb459761da/subway.jpg" data-mid="166704237" border="0" src="https://freight.cargo.site/w/1000/i/b00dbb8ed7d0d848b7ac5d960b9b2a4cfaf02fbef9e7c51e52d991cb459761da/subway.jpg" /> https://jimamadeo.com/BeyondTrust-Cyber-Security Sun, 11 Dec 2022 15:08:58 +0000 Amadeo https://jimamadeo.com/BeyondTrust-Cyber-Security BeyondTrust Cyber Security Brand Campaign // Reposition This campaign was designed to help cyber Security company BeyondTrust stand out and get noticed in the category. The company wanted to use humor as a way to pivot from the ‘doom and gloom’ scare tactics used by many cyber security companies. This campaign also connected with the target audience by tapping&nbsp; into their nostalgia and love for Saturday morning cartoons. Online and Sales videos Social posts <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/454c1360e53b27d2a616d53a2ca5bec3a8fa190ccb11f30095f979036fbe9e89/BEYO_TheChomper.gif" data-mid="164611485" border="0" src="https://freight.cargo.site/w/1000/i/454c1360e53b27d2a616d53a2ca5bec3a8fa190ccb11f30095f979036fbe9e89/BEYO_TheChomper.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2ce52b5ddfb2a4acb27fb4be38e2b477d1ef41df722ac90afcd2cfc61d074640/BEYO_WolfTyping_960px.gif" data-mid="164611539" border="0" src="https://freight.cargo.site/w/960/i/2ce52b5ddfb2a4acb27fb4be38e2b477d1ef41df722ac90afcd2cfc61d074640/BEYO_WolfTyping_960px.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad2a8fc4034b807ef79ef72575f505a01d747aa7e3ada5abd1b75ad14c54697a/BEYO_WhenHackersSeeUs.gif" data-mid="164611666" border="0" src="https://freight.cargo.site/w/1000/i/ad2a8fc4034b807ef79ef72575f505a01d747aa7e3ada5abd1b75ad14c54697a/BEYO_WhenHackersSeeUs.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/7a7bea9b750544a5d32532cd54531bf572e34c891101652dd74e6ff44235943d/BEYO_WolfLickingLips_960.gif" data-mid="164611469" border="0" src="https://freight.cargo.site/w/960/i/7a7bea9b750544a5d32532cd54531bf572e34c891101652dd74e6ff44235943d/BEYO_WolfLickingLips_960.gif" /> Website <img width="1088" height="829" width_o="1088" height_o="829" data-src="https://freight.cargo.site/t/original/i/3d8c7f26b6961f17a95fac5aa5bc79b8363318bf34aaae56542534d0409cbce6/580b57fbd9996e24bc43bfe1-copy.jpg" data-mid="164703095" border="0" src="https://freight.cargo.site/w/1000/i/3d8c7f26b6961f17a95fac5aa5bc79b8363318bf34aaae56542534d0409cbce6/580b57fbd9996e24bc43bfe1-copy.jpg" /><img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/434bb89271b8c0dd3d9b86095fbb9529db118a8508cb2dbe1fd3e8c7e2b5f6f0/Coffee_1B-copy.jpg" data-mid="164706902" border="0" src="https://freight.cargo.site/w/1000/i/434bb89271b8c0dd3d9b86095fbb9529db118a8508cb2dbe1fd3e8c7e2b5f6f0/Coffee_1B-copy.jpg" />